AI Search Optimisation

The Agency That Gets You
Recommended by AI

Search has changed. Millions of people now ask ChatGPT, Google AI, and Perplexity for recommendations instead of scrolling a results page.

We build your brand's presence across every AI engine — so when your ideal customer asks, you're the answer.

The Shift

Search Has Changed. Permanently.

In 2023, Google processed roughly 8.5 billion searches per day. ChatGPT now handles over 100 million queries daily — and growing. Perplexity crossed 100 million monthly users in early 2025. Google's own AI Overviews appear in over 47% of search results.

People aren't clicking ten blue links and deciding. They're asking a question and reading one answer. The brand inside that answer wins the lead. The brands not mentioned don't exist.

This isn't a trend to watch. It's the new operating reality. And the window to establish AI search authority before your competitors do is closing.

47%
of Google searches now show AI Overviews
100M+
ChatGPT queries per day (Jan 2025)
4.4×
higher conversion from AI-referred leads
The Mechanics

How AI Engines Choose Who to Recommend

AI language models don't rank pages. They build a model of who the authoritative entities are in a given domain — and when asked a question, they reference those entities.

That model is built from everything the AI has read: articles, reviews, forum discussions, news mentions, structured data, and citations across the web.

The brands that appear most consistently, in the most credible contexts, with the clearest signals about what they do and who they serve — those are the brands AI models recommend. The good news: these signals can be built. That's what we do.

Content Authority

AI engines cite sources that demonstrate expertise. Long-form, factually dense content — structured with clear headings, direct answers, and specific claims — signals that your brand knows what it's talking about. Thin content doesn't get cited.

Entity Recognition

An entity is a clearly defined thing: a brand, a person, a product, a location. AI models rely on entity graphs to connect recommendations to the right context. We ensure your brand entity is well-defined, consistent, and linked across the web.

Citation Signals

When authoritative third-party sources — publications, review platforms, industry directories — mention and link to your brand, it builds the trust profile AI models use to gauge credibility. Backlinks aren't just for Google.

Structured Data

Schema markup tells AI crawlers precisely what your business is, what it does, where it operates, and how it's been reviewed. Pages with clean structured data are significantly easier for AI engines to parse and recommend.

Want to see where your brand stands in AI search right now?

Our Approach

The Locully Methodology

We don't have a template. Every client starts with an audit — we measure exactly where you stand in AI search today, identify the gaps, and build a strategy around closing them.

The work runs across five interconnected areas. You won't see results from any single one in isolation. AI visibility is built by stacking signals — and we manage all five simultaneously.

01
AI Visibility Audit

Before we touch anything, we test. We run structured queries across ChatGPT, Perplexity, Google AI Overviews, and Gemini — and document exactly how often your brand is mentioned, what context it's mentioned in, and how you compare to your direct competitors. This becomes your baseline. Every month, we measure against it.

02
Content & Topical Authority

We audit your existing content and identify the gaps between what you've published and what AI engines are citing in your niche. Then we build out a content plan — long-form articles, FAQs, comparison pieces, and opinion content — structured specifically to be cited as a source. This isn't blog writing. It's AI citation engineering.

03
Entity & Schema Optimisation

We build and reinforce your brand's entity graph: consistent name, address, contact details, and category signals across your website, Google Business Profile, and key directories. We implement and audit JSON-LD structured data on every key page. This is the infrastructure AI engines use to confirm who you are and what you do.

04
Citation & Authority Building

We place editorial backlinks on relevant, high-authority publications in your niche. These aren't generic link placements — they're crafted to mention your brand in context, reinforcing the association AI engines build between your name and your category. Each placement is documented with full metrics.

05
Technical & Crawl Optimisation

AI crawlers follow different patterns than Google's crawler. We audit your robots.txt, ensure your llms.txt is in place, check that your sitemap is clean and complete, and verify that your content is indexed and readable by the models that matter. We also ensure your site passes Core Web Vitals — speed and stability signals that influence how much AI crawlers prioritise your content.

Deliverables

What You Actually Receive

We work on a monthly retainer. Every engagement includes a defined scope — no vague promises, no "strategy only" work without execution.

Monthly AI Visibility Report

Citation frequency across all major AI engines, keyword-by-keyword tracking, month-on-month trend, and a priority action list.

Long-Form Content

AI-citation-optimised articles published on your site. Each one targets a keyword cluster and is structured for both AI and Google.

Editorial Backlinks

High-DR placements on industry-relevant publications — with full placement reports showing domain metrics and live URLs.

Schema & Technical Fixes

Structured data implementation, crawl error remediation, llms.txt, and Core Web Vitals monitoring.

Entity Optimisation

NAP consistency audit, Google Business Profile optimisation, and directory submissions to key AI-cited sources.

Strategy Calls

Monthly 30-minute call to walk through results, refine direction, and answer questions. Direct access to senior strategists — not account managers.

Results

What Our Clients Have Achieved

Numbers from real engagements. Clients are anonymised at their request, but the data is auditable.

Healthcare
+350%
AI Citation Increase
90%
Top-3 Placement Rate

Physio clinic went from 30 AI mentions to 112 in 90 days. Now the dominant recommendation for sports recovery queries in Bangkok.

Aesthetics
+289%
AI Mentions
75%
Conversion from AI Leads

Beauty clinic featured in ChatGPT's top 3 responses for Botox and filler queries. Conversion rate from AI-referred leads is 3× higher than paid ads.

Ready to build your AI search presence? Free audit, no commitment.

Fit

Who This Is Right For

We work best with businesses where trust plays a central role in the buying decision — and where an AI recommendation carries real weight.

Clinics and healthcare providers where patients research before booking
Professional services firms — consultancies, agencies, financial advisors
SaaS and software businesses where category searches drive trial sign-ups
Hospitality, wellness, and lifestyle brands in competitive markets
Businesses that have invested in SEO but haven't adapted to AI search yet
Companies entering a new market who need to establish authority fast
Pure price-comparison products where brand doesn't influence decisions
Businesses looking for results in under 30 days — AI visibility is earned, not bought

If you're not sure whether this fits, book a 30-minute call. We'll tell you honestly — and if it's not the right move for your business right now, we'll say so.

Process

How We Get Started

Week 1–2
Audit & Baseline

We run your brand through every major AI engine across 30+ relevant prompts. We document your current citation rate, analyse your top 3 competitors, and map the gap between where you are and where you need to be.

Week 3–4
Strategy & Kickoff

We present the audit findings, agree on the 90-day strategy, and begin technical work immediately — schema, llms.txt, crawlability fixes. This is the fastest-moving phase and often shows early results within 30 days.

Month 2–3
Content & Authority Build

Articles go live on a rolling schedule. Backlink placements begin. We monitor citation frequency weekly and adjust the content angle if we see early data pointing us in a better direction.

Month 3+
Compound & Optimise

AI visibility compounds. Each new citation, each new article, each new backlink increases the likelihood of future mentions. We expand into new query clusters and refine what's working. Monthly reporting keeps you informed throughout.

FAQ

Common Questions

Start With a Free Audit

We'll show you exactly where your brand stands in AI search today — ChatGPT, Perplexity, Google AI, and Gemini — and what it would take to rank #1.