Industries · Aesthetic and beauty clinics

Marketing for aesthetic and beauty clinics in Bangkok

Locully is a Bangkok marketing agency for aesthetic and beauty clinics. Patients pick the treatment first and the clinic second. We help you get found for each treatment on Google, in AI assistants and in Meta ads.

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Self-test

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Patient behaviour

How patients choose an aesthetic clinic in Bangkok

Beauty patients search by treatment and by area: "Botox Bangkok", "filler clinic near Asoke", "laser clinic Thonglor". Clinics with a clear page for each treatment can be found for each of those searches.

Example questions patients ask
“best aesthetic clinic Bangkok for filler”“laser skin clinic Thonglor recommendation”“anti-aging clinic Bangkok expat recommended”“Botox clinic Bangkok English speaking”

Further reading: GEO vs SEO for clinics in Bangkok.

The problem

Why aesthetic clinics lose patients online

01

Treatment pages beat service lists

Botox, filler and laser are three different searches. A page for each gives Google and AI assistants something specific to show. A single services list gives them little.

02

The area isn't clear

Patients search by neighbourhood. If your pages and Google listing don't name the area you serve, you're easy to miss for "near me" searches.

03

Instagram doesn't carry over

A big following helps people discover you on Instagram. It doesn't tell Google or ChatGPT what treatments you offer or who performs them.

What we do

SEO, GEO and ads for aesthetic clinics

Locully runs three services. Here is what each one means for a aesthetic clinic.

SEO

Locully builds a page for each treatment, covering what it involves, who performs it, recovery time and price range, in English and Thai.

More on SEO

GEO (AI search)

Locully runs a fixed set of treatment questions through ChatGPT to see which clinics it names and which sources it relies on. Then we work on your pages and the outside sources behind those answers.

More on GEO

Performance marketing

Locully runs Meta ads for treatments people discover by scrolling and Google Search ads for patients already comparing clinics, within Meta’s cosmetic ad rules.

More on Performance marketing
How we work

How Locully markets an aesthetic clinic

01

Measure

Locully checks where you appear today: your Google rankings, a fixed set of patient questions run through ChatGPT, and how your ads turn into enquiries.

02

Fix

We fix what stops you being found: technical errors, thin pages, missing structured data and broken conversion tracking.

03

Place

We work on getting you mentioned in the directories, guides and publications that patient and AI assistants read.

04

Report

Every month you see what moved: rankings, AI mentions and citations on a fixed question set, enquiries and cost per enquiry. Measured the same way each time.

For a aesthetic clinic, we focus on
1Treatment pages for Botox, fillers, laser and skin boosters
2Area pages and Google listing details for the neighbourhood you serve
3Doctor profiles with qualifications
4English pages for expats and visitors

See how the AI visibility audit measures where you stand.

Rules we work within

Healthcare marketing rules for aesthetic clinics in Bangkok

Clinic marketing in Thailand runs under stricter rules than most industries. Locully writes within them.

Thai law

Section 38 of the Medical Facility Act says a clinic must get approval before it publishes an advertisement. For Bangkok clinics the approving body is the Department of Health Service Support. Law firm Tilleke & Gibbins notes this covers clinic websites and social media. Only the licensed name and location are exempt.

Source: Tilleke & Gibbins, Sep 2026

Google Search

Google calls health a "Your Money or Your Life" topic. It says its systems give even more weight there to experience, expertise, authoritativeness and trust.

Source: Google Search Central

Ad platforms

Google restricts some healthcare ads, requires certification for others, and the rules vary by country. Meta requires health and cosmetic ads to target people aged 18 and over.

Source: Google Ads healthcare policy · Meta health and wellness ad standard

Our rule

No medical claims and no promised outcomes. Your team approves every page and ad before it goes live.

Before-and-after images

Meta allows before-and-after images for general cosmetic procedures when the ad targets people 18 and over, and it doesn't allow ads that make negative statements about a person's appearance. Thai approval rules apply on top.

This section describes the rules; it isn’t legal advice. Check your own campaigns with your legal adviser.

FAQ

Aesthetic clinic marketing questions

What does an aesthetic clinic marketing agency do?

An aesthetic clinic marketing agency brings patients in for the treatments you want to grow. Locully does it with SEO for Google, GEO for AI assistants like ChatGPT, and Google and Meta ads.

Should we have a page for each treatment?

Yes. "Botox Bangkok", "filler Bangkok" and "laser skin Bangkok" are separate searches. A page for each gives your clinic a real chance at each one. One generic services page rarely does.

Our clinic is big on Instagram. Do we still need SEO?

Probably. Instagram reaches people who are browsing. Google and AI assistants reach people who already want a treatment and are choosing where to go.

Can we use before-and-after photos in ads?

On Meta, yes for general cosmetic procedures, if the ad targets adults 18 and over and doesn't make negative statements about anyone's appearance. Thai approval rules for clinic advertising apply too.

Do neighbourhood searches matter?

Yes. Patients search "filler clinic Thonglor" or "laser clinic near Asoke". Make sure your pages and your Google listing name the area you serve, so you can show up for those searches.

Free AI visibility check

Get your aesthetic clinic found

Send us your website. We'll show you which treatments you're found for on Google and in AI answers, and which you're missing.

Or call +66 62 695 9444 · admin@locully.org