Google Ads agency in Bangkok, run for cost per customer
Locully is a Google Ads agency in Bangkok that also runs Meta Ads. We manage Search, Performance Max, Facebook and Instagram campaigns for cost per customer, not cost per click. Tracking goes in first, so ad spend ties back to calls, forms, bookings and visits.
Media spend is paid straight to Google and Meta. We never mark it up.
Where we aim your ad spend
In short: Locully runs Google Ads and Meta Ads for businesses in Bangkok and across Thailand: clinics, restaurants, hotels and property companies. We set up conversion tracking before spend goes live, build Search, Performance Max and paid social campaigns, retarget people who already know you, and test new creative every month. You pay media spend straight to Google and Meta, and we never mark it up. Each month you get a report on enquiries and what each one cost.
What our performance marketing agency in Bangkok manages
One Bangkok team runs all five, and you get one report on what they cost you.
Google Search ads
Ads on the searches that mean someone wants to buy now. Tight keyword lists, negative keywords added every week, and ad copy that matches the search.
Performance Max
One Google campaign that runs across Search, Maps, YouTube, Display, Discover and Gmail from a single budget (Google’s guide to Performance Max). For a business with a location, Maps can carry much of the work.
Meta Ads for Facebook and Instagram
Paid social built on creative testing. New ads every month, one variable changed at a time, so you learn what sells.
Retargeting
Ads to people who visited your site, watched your video or messaged your page and didn’t book. It’s often the cheapest audience you have, and often the one nobody set up.
Conversion tracking
Google tag, Tag Manager, enhanced conversions and the Meta Pixel, set up so the platforms optimise toward customers, not clicks.
Conversion tracking for Google Ads and Meta Ads comes first
Google Ads and Meta optimise toward whatever you tell them counts. Count clicks, and you get cheap clicks. Count booked appointments, and the algorithm goes looking for people who book.
That is why Locully builds tracking first, before any spend goes live (how Google measures conversions). What we set up, depending on your site:
- Google tag and Tag Manager on every page, with the conversion linker so a click is still credited after the visitor moves between pages.
- One conversion per real enquiry: a form, a call from the ad, a booking. Duplicates come out, so one lead counts once.
- Enhanced conversions, which send a hashed email with each lead so Google can match more leads to the ad that brought them.
- Store visits and direction requests for businesses with a location, where Google makes them available.
- Meta Pixel and, where your site supports it, the Conversions API, which helps Meta see conversions that browser tracking misses.
Already have tracking? We audit it first. Broken or double-counted conversions can make an account look healthy when it isn’t.
Google Ads in Bangkok: Search and Performance Max
Search catches people who already know what they want. Performance Max reaches them across Google, including the Maps searches that send people to your door. In the campaign below, Maps took 60% of the spend.
Google-reported conversion value, on ฿9,150 of ad spend. Conversion value is Google’s own figure, built from the values assigned to each action. It is not revenue.
Results are shown without client names. Figures come from the client’s Google Ads account. Results depend on your market, budget and starting position. No agency can promise a set return from ads, or that an AI model will name you.
Facebook ads agency in Thailand: Meta Ads built on creative testing
On Meta, the ad itself does most of the targeting now. The audience that scrolls past one ad will book from the next.
So the core of Locully’s Meta Ads work is a steady flow of new creatives, tested one variable at a time: the hook, the offer, the image, the format.
What that looks like each month
- New creatives every month, briefed from what the last round taught us
- Winners keep running. Losers get switched off early, so budget stops going into ads that should have been turned off
- Retargeting for people who engaged but didn’t book
- Lead forms, messages or website bookings, whichever your team answers fastest
And if Meta isn’t right for your business, we’ll say so and put the budget into Google.
How our PPC agency in Bangkok runs your account
Audit
We read your Google and Meta accounts, your tracking and your landing pages. You see what’s working and what we can improve before you sign.
Tracking and build
Conversions first. Then campaigns, keywords, negative keywords, audiences and the first round of creatives.
Launch and learn
Ads usually start bringing enquiries in the first month, once tracking is live. The first weeks show which searches, audiences and ads bring customers.
Optimise weekly, report monthly
Search terms, bids, budgets and creatives get reviewed every week. One report a month: enquiries, cost per enquiry, and what changes next.
What Google Ads and Meta Ads management includes
| Included every month | What it means for you |
|---|---|
| Account management | Search, Performance Max and Meta campaigns built and run by our Bangkok team |
| Conversion tracking | Set up, checked and kept honest |
| New ad creative | Fresh ads every month, tested one variable at a time |
| Search terms and negatives | Wasted searches blocked every week |
| Retargeting | Warm audiences on Google and Meta |
| Monthly report | Enquiries, cost per enquiry and next steps |
Media spend is separate. You pay it straight to Google and Meta, and we never mark it up.
Paid ads, SEO and GEO: which one your business needs
Ads are useful while SEO builds, and worth keeping once it has. Many businesses run more than one.
| Question | Google Ads and Meta Ads | SEO | GEO (AI search) |
|---|---|---|---|
| First enquiries | Usually in month one | Usually three to six months for a competitive Bangkok term | Citations usually start moving in months two to four; some take longer |
| When you stop paying | Enquiries stop | Rankings keep working for a while | Mentions keep working for a while |
| Best for | Demand now, launches, new offers | Lower cost per enquiry over time | Being named when customers ask ChatGPT, Perplexity or Google AI |
Who our Google Ads agency in Bangkok works with
A good fit if
- You run a clinic, restaurant, hotel or property business and can answer enquiries the same day
- You want to know what each customer costs, not how many clicks you got
- You can give us access to your ad accounts and your website
Not a fit if
- You want a guaranteed return on ad spend. Nobody can sell you that honestly.
- Marketing spend is under ฿30,000 a month
- You want ads outside Google and Meta. We don’t buy TikTok, LINE or programmatic media.
Healthcare ads follow extra rules. Google restricts many medical and treatment ads (Google’s healthcare and medicines policy), and Meta has its own limits. We plan clinic campaigns inside those rules from day one. See the industries we work with.
Exhibiting at a fair or expo in Thailand? That runs as its own offer: lead generation for fairs and expos. Want the bigger picture first? Meet the team.
Google Ads agency FAQ
How fast do Google Ads bring enquiries?
Ads usually start bringing enquiries in the first month, once tracking is live and the campaigns have had time to learn. The first weeks show which searches and audiences bring customers. Cost per enquiry tends to settle after that, not on day one.
Do you mark up ad spend?
No. You pay media spend directly to Google and Meta, on your own card or invoice. Our fee is a monthly retainer for managing the account. You see every baht the platforms charge.
Can you guarantee results or a set ROAS?
No. Ad costs move with your market, your competitors and the platforms themselves. What we promise is the work: clean tracking, weekly optimisation, new creative every month and an honest monthly report on what each enquiry cost.
Can you run Google Ads for a clinic in Bangkok?
Yes. Google and Meta restrict many healthcare ads, so we check each treatment against the platform rules before we build, and we write ads that stay inside them. Some treatments can’t be advertised at all, and we’ll tell you which before you spend.
Do I need Google Ads if I’m already doing SEO?
Often, yes. SEO takes months to rank for a competitive Bangkok term. Ads bring enquiries while it builds and cover searches you don’t rank for yet. Once SEO is strong, many businesses keep ads running on their best-converting searches.
What do you report each month?
Enquiries, cost per enquiry, spend by channel, and what we changed and why. We report calls, forms and bookings, not clicks and impressions.
Do you also run Facebook and Instagram ads in Thailand?
Yes. Locully manages Meta Ads for Facebook and Instagram, built on monthly creative testing and retargeting. Many businesses run Google and Meta together, so one plan covers people searching and people scrolling.
Get a free Google Ads and Meta Ads audit
Send us your website and tell us which ad accounts you run. We review your campaigns and conversion tracking, then send you the fixes we would make first. Free, and yours to keep.
Want to know how you show up in ChatGPT too? Read about the free AI visibility audit, or contact us.