Rachaphon Sakchiraphong (Sunny)
Rachaphon Sakchiraphong, known as Sunny, is the founder and CEO of Locully, a digital marketing agency in Bangkok, Thailand. He started the business in 2020 and rebranded it as Locully in 2025.
About Rachaphon Sakchiraphong
Rachaphon Sakchiraphong founded Locully in Bangkok in 2020. The legal entity is Locully Co. Ltd., and the business has used the Locully name since 2025. Read more about Locully.
Sunny runs the strategy on every Locully client account. His work covers search, meaning Google and AI assistants, and paid advertising on Google Ads and Meta Ads.
Sunny judges marketing by what it produces: enquiries, customers and revenue. Traffic on its own doesn’t count.
What Rachaphon Sakchiraphong does at Locully
- Sets the strategy for each Locully client account, across search and paid ads.
- Oversees how Locully measures AI visibility: a fixed set of buying questions, re-run on a schedule, with every cited page opened and checked.
- Leads Locully’s work on Google Search, Google Maps and AI assistants.
How Sunny thinks about marketing
“No impact on revenue = no point in marketing.”
Sunny built Locully around that line. Rankings and traffic are inputs. Enquiries, bookings and revenue are the result, and they are what Locully reports on.
Writing by Rachaphon Sakchiraphong
- Brand Visibility in the AI Era: How To Ensure You’re Not InvisibleLinkedIn · 27 April 2026
- LLMs Are Changing Search: Is Your Brand Even in the Conversation?LinkedIn · 19 May 2025
Rachaphon Sakchiraphong’s name and profiles
Rachaphon Sakchiraphong goes by Sunny. On LinkedIn and in some Locully materials he appears as Sunny Sakchiraphong. Both names refer to the same person, the founder of Locully.
Work with Sunny’s team at Locully
Get a free AI visibility check. Sunny’s team will look at how Google and AI assistants see your business.