Industries · Fertility and IVF clinics

Marketing for fertility and IVF clinics in Bangkok

Locully is a Bangkok marketing agency for fertility and IVF clinics. Fertility patients do a lot of research before they call. We help them find clear, accurate answers from your clinic on Google and in AI assistants, written with your medical team.

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Patient behaviour

How patients choose a fertility clinic in Bangkok

Fertility patients ask long, careful questions about doctors, languages, costs, timelines and success rates. International patients ask them in English. They shortlist the clinics that answer those questions openly.

Example questions patients ask
“best IVF clinic in Bangkok success rate”“fertility specialist Bangkok English speaking”“egg freezing clinic Bangkok recommendation”“IVF cost Bangkok international patient”

Further reading: AI search optimisation for clinics in Thailand.

The problem

Why fertility clinics get passed over online

01

Hard questions go unanswered

Patients ask about cost, success rates and timelines. If your site doesn't address them, patients find an answer somewhere else, often on a forum or a competitor's page.

02

Doctors aren't connected to the clinic

Patients choose a doctor as much as a clinic. A doctor listed without training, experience or languages gives them nothing to choose on.

03

International patients are an afterthought

If you treat patients from abroad, they need English pages that cover travel, timelines and what happens at each stage.

What we do

SEO, GEO and ads for fertility clinics

Locully runs three services. Here is what each one means for a fertility clinic.

SEO

Locully builds pages for each treatment, such as IVF, egg freezing and IUI, and for the questions patients ask at each decision stage. Your medical team reviews every page before it goes live.

More on SEO

GEO (AI search)

Locully checks how ChatGPT describes your clinic and which sources it cites for fertility questions in Bangkok. Then we work on your pages and the outside sources that shape those answers.

More on GEO

Performance marketing

Locully runs Google and Meta ads within each platform’s healthcare rules. Meta allows IVF ads aimed at adults 18 and over. We track enquiries through to booked consultations.

More on Performance marketing
How we work

How Locully markets a fertility clinic

01

Measure

Locully checks where you appear today: your Google rankings, a fixed set of patient questions run through ChatGPT, and how your ads turn into enquiries.

02

Fix

We fix what stops you being found: technical errors, thin pages, missing structured data and broken conversion tracking.

03

Place

We work on getting you mentioned in the directories, guides and publications that patient and AI assistants read.

04

Report

Every month you see what moved: rankings, AI mentions and citations on a fixed question set, enquiries and cost per enquiry. Measured the same way each time.

For a fertility clinic, we focus on
1Treatment pages for IVF, egg freezing and IUI
2Doctor profiles with training, experience and languages
3Stage-by-stage Q&A for patients deciding on treatment
4English pages for international patients

See how the AI visibility audit measures where you stand.

Rules we work within

Healthcare marketing rules for fertility clinics in Bangkok

Clinic marketing in Thailand runs under stricter rules than most industries. Locully writes within them.

Thai law

Section 38 of the Medical Facility Act says a clinic must get approval before it publishes an advertisement. For Bangkok clinics the approving body is the Department of Health Service Support. Law firm Tilleke & Gibbins notes this covers clinic websites and social media. Only the licensed name and location are exempt.

Source: Tilleke & Gibbins, Sep 2026

Google Search

Google calls health a "Your Money or Your Life" topic. It says its systems give even more weight there to experience, expertise, authoritativeness and trust.

Source: Google Search Central

Ad platforms

Google restricts some healthcare ads, requires certification for others, and the rules vary by country. Meta requires health and cosmetic ads to target people aged 18 and over.

Source: Google Ads healthcare policy · Meta health and wellness ad standard

Our rule

No medical claims and no promised outcomes. Your team approves every page and ad before it goes live.

Success rates and sensitive topics

If you publish success rates, state the period, the patient group and how they were counted, so the figure can't be misread. Fertility treatment in Thailand also has its own law, so we check any fertility-specific wording with your team before it goes live.

This section describes the rules; it isn’t legal advice. Check your own campaigns with your legal adviser.

FAQ

Fertility clinic marketing questions

What does fertility clinic marketing involve?

Fertility clinic marketing helps patients researching treatment find your clinic and trust it. Locully uses SEO, GEO and Google and Meta ads, and writes every page for your medical team to approve.

Can fertility clinics advertise on Meta and Google?

Yes, within limits. Meta allows IVF and family planning ads aimed at adults 18 and over. Google's healthcare rules vary by country. Thai law also requires approval before a clinic publishes an ad.

Should we publish our success rates?

That's your medical team's decision. Patients ask about them. If you publish rates, state the period, the patient group and how they were counted, so the figure can't be misread.

How do you reach international fertility patients?

With English pages that answer the questions they ask from abroad: doctors, languages, timelines, costs and travel. Locully also checks how ChatGPT describes your clinic to English-speaking patients.

How do you handle sensitive medical content?

We never invent clinical claims. Locully drafts, your medical team corrects and approves, and nothing goes live without that sign-off.

Free AI visibility check

Get your fertility clinic found

Send us your website. We'll show you how your clinic appears when patients ask Google and ChatGPT about fertility treatment in Bangkok.

Or call +66 62 695 9444 · admin@locully.org