Industries · Physiotherapy clinics

Marketing for physiotherapy clinics in Bangkok

Locully is a Bangkok marketing agency for physiotherapy clinics. We help patients find you when they search Google or ask ChatGPT for a physio, and we run Google and Meta ads built around booked assessments.

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Patient behaviour

How patients choose a physiotherapy clinic in Bangkok

Physio patients describe the problem, not the clinic type. They search "lower back pain physio Bangkok" or ask ChatGPT who treats a sports injury. Google and AI assistants match that wording to pages that name the condition, the treatment and the therapist.

Example questions patients ask
“best physio clinic for back pain Bangkok”“sports injury physiotherapy near me”“post-surgery rehab clinic Bangkok recommendation”“English-speaking physiotherapist Sukhumvit”

Further reading: Why your clinic doesn’t appear in ChatGPT.

The problem

Why physiotherapy clinics lose patients online

01

One services page can't answer every condition

Patients search by condition: back pain, frozen shoulder, knee rehab after surgery. A single "our services" page gives Google and AI assistants nothing specific to match.

02

Therapist expertise stays hidden

Patients want to know who will treat them. A name and a photo don't help them choose. Qualifications, specialities and languages spoken do, and search systems can read them.

03

Ads run without tracking

If your Google or Meta ads aren't linked to bookings, you pay for clicks and guess at the rest.

What we do

SEO, GEO and ads for physiotherapy clinics

Locully runs three services. Here is what each one means for a physiotherapy clinic.

SEO

Locully builds condition and treatment pages that match what patients search, fixes the technical issues that keep pages out of Google, and writes in English and Thai.

More on SEO

GEO (AI search)

Locully runs a fixed set of patient questions through ChatGPT to see which physio clinics it names and which sources it cites. Then we work on your pages and the outside sources behind those answers.

More on GEO

Performance marketing

Locully runs Google Search ads for high-intent searches like "physio near me" and Meta ads for reach, with tracking set up so you can see the cost per booked assessment.

More on Performance marketing
How we work

How Locully markets a physiotherapy clinic

01

Measure

Locully checks where you appear today: your Google rankings, a fixed set of patient questions run through ChatGPT, and how your ads turn into enquiries.

02

Fix

We fix what stops you being found: technical errors, thin pages, missing structured data and broken conversion tracking.

03

Place

We work on getting you mentioned in the directories, guides and publications that patient and AI assistants read.

04

Report

Every month you see what moved: rankings, AI mentions and citations on a fixed question set, enquiries and cost per enquiry. Measured the same way each time.

For a physiotherapy clinic, we focus on
1Condition pages for back pain, sports injuries and post-surgery rehab
2Therapist profiles with qualifications, specialities and languages
3A "what to expect at your first assessment" page
4Tracking from search and ads through to the booked assessment

See how the AI visibility audit measures where you stand.

Rules we work within

Healthcare marketing rules for physiotherapy clinics in Bangkok

Clinic marketing in Thailand runs under stricter rules than most industries. Locully writes within them.

Thai law

Section 38 of the Medical Facility Act says a clinic must get approval before it publishes an advertisement. For Bangkok clinics the approving body is the Department of Health Service Support. Law firm Tilleke & Gibbins notes this covers clinic websites and social media. Only the licensed name and location are exempt.

Source: Tilleke & Gibbins, Sep 2026

Google Search

Google calls health a "Your Money or Your Life" topic. It says its systems give even more weight there to experience, expertise, authoritativeness and trust.

Source: Google Search Central

Ad platforms

Google restricts some healthcare ads, requires certification for others, and the rules vary by country. Meta requires health and cosmetic ads to target people aged 18 and over.

Source: Google Ads healthcare policy · Meta health and wellness ad standard

Our rule

No medical claims and no promised outcomes. Your team approves every page and ad before it goes live.

Recovery claims

We don’t write lines like "pain-free in three sessions". We describe the treatment and what a session involves instead.

This section describes the rules; it isn’t legal advice. Check your own campaigns with your legal adviser.

FAQ

Physiotherapy clinic marketing questions

What does a physiotherapy clinic marketing agency do?

A physiotherapy clinic marketing agency helps patients find and book your clinic. Locully does that through three channels: SEO for Google, GEO for AI assistants like ChatGPT, and Google and Meta ads. We report on enquiries and bookings wherever tracking allows.

Should a physio clinic focus on Google or on AI search?

Both. Google and AI assistants largely draw on the same thing: clear pages about conditions, treatments and therapists. A condition page written well for Google usually serves ChatGPT too, so Locully works on both at once.

How long does physiotherapy SEO take?

Ads produce data in the first month. Search and AI visibility are measured over 60 to 90 days, because structural changes take roughly 70 days to show. We agree what to measure before we start.

Can you market my clinic in English and Thai?

Yes. Locully writes and optimises pages in both, so you can reach Thai patients as well as English-speaking expats and visitors.

Can Locully guarantee my clinic appears in ChatGPT?

No. No agency can promise a model will name you. Locully commits to a defined scope of work and a fixed measurement method, reported monthly.

Free AI visibility check

Get your physiotherapy clinic found

Send us your website. We'll show you how your clinic appears on Google and in AI answers today, and what to fix first.

Or call +66 62 695 9444 · admin@locully.org